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Imprint, Terms & Privacy

Privacy Policy

Impossible America Corp. ("Impossible" or "we") is committed to respecting the privacy rights of visitors to its website ("Privacy Policy"). This Privacy Policy explains how we collect, store, and use personal data about you when you browse (the "Website"), shop with us or otherwise provide your personal data to us.  This Privacy Policy applies regardless of how the Website is accessed and will cover any technologies or devices by which Impossible makes the Website available to you. Please read this Privacy Policy carefully as by accessing, browsing or otherwise using this Website you confirm that you have read and understood this Privacy Policy.  If you do not want your data to be used as set out in this Privacy Policy, you should not use this Website.

1. Who we are

Impossible America Corp. is a company located at PO Box 4668 #21179, New York, NY 10163. Impossible is part of the Impossible group of companies.

We respect your right to privacy and will only process personal data you provide to us in accordance with applicable national data protection legislation, as updated from time to time.

2. The personal data we collect about you

When you make purchases from Impossible (including purchases made on any device) we and/or our third party data processors acting on our behalf may collect the following personal data about you:

  • your name;
  • your billing and delivery postal addresses, phone (including mobile phone) and email details;
  • your user name and password;
  • your IP address;
  • where you have registered with us;
  • where you place an order with us;
  • your communication and shopping preferences; and 
  • your browsing and online shopping activities.

We may also collect some or all of the above personal data about you when you access and browse this Website, including when you sign up to receive Impossible newsletters. We may also collect some or all of this personal data from third parties who have your consent to pass your details to us.

We may ask you to provide a credit card number or other payment service details when making a purchase, however all credit card numbers or other payment service details you provide through on the Website are processed and/or stored by a third party credit card or payment facilitator or processor, and not by us.

3. How we may store and use your information

Impossible (and third party data processors acting on our behalf) may collect, store and process your personal data:

  • to make this Website available to you and to provide you with content which is tailored to your individual tastes;
  • to maintain any registered account that you hold with us;
  • with your agreement, to contact you (including by push notifications and email) about promotional offers and products and services which we think may interest you;
  • for customer satisfaction and market research purposes;
  • to provide our goods and services to you and for associate purposes, including verifying your identity;
  • for research, analysis, testing, monitoring, risk management, and administrative purposes; and
  • for any related purposes, or where we have a legal right or duty to use or disclose your information (including for crime and fraud prevention and combating and related purposes).

In addition, we may collect anonymised details about visitors to our Website for the purposes of aggregate statistics or reporting purposes.  However, no single individual will be identifiable from the anonymised details we collect for these purposes.

We will not disclose, sell, trade, or rent your personal data to any third party, save for any disclosures of your personal data detailed in this Privacy Policy.

In the event that a third party acquires all or part of our business and/or assets, we may disclose your personal data to that third party in connection with the acquisition. Furthermore, we reserve the right to disclose your personal data to third parties as part of any business or asset sale carried out because Impossible has gone into insolvency or any similar situation, but only where lawful and compliant with the applicable data protection legislation, as amended from time to time. We may also disclose your personal data where necessary to comply with applicable law or an order of a governmental or law enforcement body.  

3.1. Email newsletter

Impossible will collect personal data in case you subscribe to the email newsletter. This data will be forwarded to and processed by MailChimp. You can find MailChimp's privacy policy under Such data will be used for our own advertising purposes. You may unsubscribe the newsletter at any time by clicking the relevant link in the newsletter. Furthermore, we provide you with the ability to control whether or not to receive e-mail newsletters through MailChimp's newsletter preference centre which is accessible by clicking Once we have processed your opt-out request we will not send you newsletters unless you opt back in to receiving such communications.

For the creation and distribution of the newsletters we transfer your personal data to a third party servicer.

3.2. Loyalty program

When ordering products on the Website you automatically enrol in a loyalty program facilitated by a third party. For this purpose, encrypted personal data and encrypted data regarding your order such as order value and potential discounts are transferred to and stored by such third party and will only be used to perform its services in connection with the loyalty program.

3.3. Personalised banner advertising

If you browse this Website you may receive personalised banner advertisements whilst browsing other reputable websites.  We are committed to providing you with information on products and offers which are relevant to you.  When you visit other websites you may see an advertisement for Impossible because you visited this Website.

Google Analytics, Google Analytics for Display Advertising and AdWords Remarketing

This Website uses Google Analytics, Google Analytics for Display Advertising and AdWords Remarketing, web analytics services provided by Google Inc. ("Google") and using cookies. The information generated by the cookies will be transmitted to and stored by Google on servers in the United States of America. Google will use this information on Impossible's behalf for the purpose of evaluating your use of the Website, compiling reports on Website activity for us and providing Impossible other services relating to website activity and internet usage. The IP address that your website browser conveys within the scope of Google Analytics, Google Analytics for Display Advertising and/or AdWords Remarketing will not be associated with any other data held by Google. The privacy policy for these Google services can be found under

Social Networks

Some pages on the Website load information from social networks to enable targeted advertising for our products on the social network platform which is activated every time someone opens a web page where the code is installed. This piece of code sends such general hashed information about the actions people take on the website to the social network to help the website provider to target its advertisements to the people who took an action on its website.

Visual Website Optimizer

This Website uses a website analytics service which collects, evaluates, and stores anonymized customer data for the purpose of optimizing the use of the Website and for advertising purposes.


This Website uses a retargeting technology which uses cookies.

Live support system

This Website collects and stores anonymized data to operate a live chat system to answer live support inquiries which uses cookies.

Web beacons and flash cookies

We and/or third party data processors acting on our behalf may also use web beacons and flash cookies. Web beacons are embedded in a website or email and allowing to check if a user has accessed certain content of such website or email. Flash cookies are pieces of data that websites which use Adobe Flash may store on a user's computer and can be used to store user preferences, save data from flash games, or to track a user's internet activity.

3.4. International transfers

We may transfer personal data that we collect from you to third party data processors located in countries that are outside of the European Economic Area and to other Impossible group companies in connection with the above purposes.  Please be aware that countries which are outside the European Economic Area may not offer the same level of data protection as the European Union, although our collection, storage, and use of your personal data will continue to be governed by this Privacy Policy.

4. Security

We use internet standard encryption technology ("SSL" or "Secure Socket Layer" technology) to encode personal data that you send to us when placing an order through the Website. To check that you are in a secure area of the Website before sending personal data to us, please check that your website browser displays an image of a closed padlock or an unbroken key at the beginning of the website address.

However, please note that whilst we take appropriate technical and organisational measures to safeguard the personal data that you provide to us, no transmission over the internet can ever be guaranteed secure.  Consequently, please note that we cannot guarantee the security of any personal data that you transfer via the internet to us.

5. Spoof/false emails

We will never ask you to confirm any account or credit card details via email. If you receive an email claiming to be from us asking you to do so, please ignore it and do not respond. You may forward any such e-mail to

6. Your rights

You have the following rights:

  • the right to ask what personal data we hold about you at any time;
  • the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge; and
  • the right to opt out of any marketing communications that we may send you.

For security purposes we may occasionally request proof of identity before we are able to disclose personal information to you. If you wish to exercise any of the above rights, please contact us using the contact details specified above.  However, if you wish to unsubscribe from email marketing communications that we send you, you can most easily do this by clicking on the unsubscribe link at the bottom of any email newsletter we have sent to you.

7. Third party sites

This Website contains links to other websites operated by third parties.  Please note that this Privacy Policy applies only to the personal data that we collect through this Website and we are not responsible for personal data that third parties may collect, store, and use through their website. We recommend that you check the privacy policies of such other websites.

We do not exercise control over the websites that may be linked to the Website. These other websites may place their own cookies or other files on your computer, collect data, or solicit personal information from you.

8. Updates to this Privacy Policy

This Privacy Policy was last updated in March 2017. Please check back regularly to stay informed of updates to this Privacy Policy.

In case you have any questions about this Privacy Policy or your personal experience dealing with the Website please contact us on